Press Invite – Launch of Fossil-Free Advertising Blueprint at COP30

November 12, 2025

The Five Levers of Change: A Blueprint to Phase Out Fossil Fuel AdvertisingJoin Us:
Date: Wednesday, 12 November
Time: 2:00 PM (local time)
Location: Press Room 1, Blue Zone
Watch: Livestream available here
Organised by: ACT Climate Labs

The marketing industry’s ties to fossil fuel clients remain a major barrier to climate action. For decades, agencies have helped polluters deny, delay, and deceive. In 2024, the UN called for a bold new approach: a complete phase-out of fossil fuel clients across advertising and media.

At COP30, at a panel moderated by the United Nations, ACT Climate Labs, The Global Climate and Health Alliance, and Doctors Without Borders will unveil a five-step roadmap to make this transition, in a manner that’s commercially viable and strategically sound. The report positions this shift as smart business – guiding firms toward the $4.5T circular economy.

Featuring insights from ITV, Channel 4, The Guardian, the United Nations, and over 20 pioneering firms already adapting under regulatory pressure.

Don’t miss this pivotal conversation.

Speakers: 

  • Florencia Lujani – ACT Climate Labs and  Lead author of Five Levers for Change
  • Dr Jeni Miller – Executive Director, Global Climate and Health Alliance
  • Dr Maria Guevara – International Medical Secretary, Médecins Sans Frontières

Download the Blueprint here. 

ENDS

Contact:
Dave Walsh, Communications Advisor, Global Climate and Health Alliance, [email protected], +34 691 826 764 (Available from 0630 CET)

About GCHA
The Global Climate and Health Alliance is a consortium of more than 200 health professional and health civil society organisations and networks from around the world addressing climate change. We are united by a shared vision of an equitable, sustainable future, in which the health impacts of climate change are minimised, and the health co-benefits of climate change mitigation are maximised.

Find out more: https://climateandhealthalliance.org/who-we-are/about/