Introducing The Well-Oiled Plan — a sharp, darkly funny animation that exposes how the fossil fuel industry is using the same PR tricks once used by Big Tobacco, selling poison as “freedom.”
🎬 The Well-Oiled Plan (2025) uses satire to reveal how PR and ad agencies have long helped harmful industries protect their profits — from Big Tobacco’s “torches of freedom” campaigns to today’s fossil fuel spin. The tactics are the same: confuse the public, delay action, and keep the world hooked on pollution that’s devastating our health and our planet.
The top 29 fossil fuel companies spend US $7 billion each year on PR, media, and advertising. The health community is fighting back through #BreakTheFossilInfluence, a global campaign calling for fossil-free PR and communications to protect public health and climate integrity.
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🎥 Watch The Well-Oiled Plan now here.
🇫🇷🇪🇸🇵🇹 Also available in French, Spanish, and Portuguese.
🇫🇷🇪🇸🇵🇹 Also available in French, Spanish, and Portuguese.
Humour can be a powerful truth-telling tool. Share the film, tag your networks, and join the call for ethical, fossil-free communications.
Let’s rewrite the story and expose the truth — for health, for truth, for our future.